After establishing an animation studio, Walt Disney faced a new challenge: how to stay relevant in a world where short-form animation was getting less profitable? His solution was to do something his contemporaries said would be impossible -- make the world's first feature-length animated film.
The ride hailing service was on the verge of heading to the scrap heap in the wake of some seriously questionable decisions and toxic corporate culture. This is the story of how things got so bad and how new corporate leadership is working on a major course correction.
Between soda pop and sparkling water, there was Clearly Canadian, a collection of fruit-flavored drinks that created a new market. But it's one thing to invent a new category and another entirely to hold onto market share.
Kodak was the leader in consumer photography for decades, but the rise of digital cameras would shake the company to its core. This is the story of how the company that invented digital cameras was almost destroyed by them.
As the popularity of comic books waned, Marvel was in trouble. The company might have gone out of business entirely. But the efforts of some dedicated employees along with a big boost from Disney would change things forever.
Today, Marvel is known for breaking global box office records with blockbuster films. But this multibillion dollar company first got its start from much more humble beginnings. How did Marvel establish itself?
In 2003, a Stanford drop-out named Elizabeth Holmes started a company with a grand vision of disrupting the clinical diagnostic industry. She sold the idea of democratized healthcare results to investors. Now she just had to make the tech work.
What started out as a company that made playing cards grew into a global powerhouse in video games. But along the way, this same company made a lot of mistakes, from taxi services to "love hotels." This is Nintendo!
Conrad Hilton, the founder of Hilton hotels, took a lot of risks while building his empire. Despite numerous setbacks and challenges, he was able to forge a powerful company and establish hundreds of hotels across the world.
In the 1990s, CBS was on a roller coaster. The TV network went from first to worst, leading to a buyout and a big change in programming. How did CBS navigate the difficult transition and emerge as America's most watched network?
The clothing brand associated with preppy kids established itself early on in the 1980s but found itself floundering after focusing on more high-priced products. This is the story of how a brand nearly priced itself out of the market.
Did the Pabst Blue Ribbon beer really win a blue ribbon prize at the Chicago World's Fair? And how did this award-winning brew become associated with cheap beer? How did hipsters revive and then abandon PBR?
It started off as a galoshes company and evolved into a brand that for many years was an integral component of basketball in the US. We look at the lay ups and smack downs Converse has experienced since 1908.