Right Now in The Brink

Kodak was the leader in consumer photography for decades, but the rise of digital cameras would shake the company to its core. This is the story of how the company that invented digital cameras was almost destroyed by them.

How Marvel Survived Certain Doom

As the popularity of comic books waned, Marvel was in trouble. The company might have gone out of business entirely. But the efforts of some dedicated employees along with a big boost from Disney would change things forever.

The Brink Marvels at, uh, Marvel

Today, Marvel is known for breaking global box office records with blockbuster films. But this multibillion dollar company first got its start from much more humble beginnings. How did Marvel establish itself?

When Startups Go Wrong: The Origin of Theranos

In 2003, a Stanford drop-out named Elizabeth Holmes started a company with a grand vision of disrupting the clinical diagnostic industry. She sold the idea of democratized healthcare results to investors. Now she just had to make the tech work.

Nintendo Plays its Cards Right

What started out as a company that made playing cards grew into a global powerhouse in video games. But along the way, this same company made a lot of mistakes, from taxi services to "love hotels." This is Nintendo!

The Brink Books a Room at the Hilton

Conrad Hilton, the founder of Hilton hotels, took a lot of risks while building his empire. Despite numerous setbacks and challenges, he was able to forge a powerful company and establish hundreds of hotels across the world.

This is CBS! (On The Brink)

In the 1990s, CBS was on a roller coaster. The TV network went from first to worst, leading to a buyout and a big change in programming. How did CBS navigate the difficult transition and emerge as America's most watched network?

The Brink Places an Order at Starbucks

There's probably a location within an easy walk of where you are, but how did Starbucks become the omnipresent coffee shop? We look at the history of this famous chain.

The Brink Gets Preppy with J Crew

The clothing brand associated with preppy kids established itself early on in the 1980s but found itself floundering after focusing on more high-priced products. This is the story of how a brand nearly priced itself out of the market.

Bonus Trailer: Before Breakfast

In each bite-sized, daily episode of Before Breakfast, host Laura Vanderkam shares a time management strategy or an answer to a listener’s schedule question. How can listeners make the most of their time, both at work and at home? The mission is to give listeners practical tools to feel less busy and get more done.

Check out Before Breakfast here and click here to subscribe.

The Brink Toasts with Pabst Blue Ribbon

Did the Pabst Blue Ribbon beer really win a blue ribbon prize at the Chicago World's Fair? And how did this award-winning brew become associated with cheap beer? How did hipsters revive and then abandon PBR?

Millennials Killed the Brink

Those pesky Millennials are at it again. From mayo to diamonds, they're just killing off industries left and right. Where did that idea come from and is it valid?

Snacking on Rocky Mountain Chocolate

After a move to Durango, Colorado, Frank Crail had a tough decision ahead of him. Should he open up a chocolate factory, or a car wash? Lucky for chocaholics, he picked the sweeter route.

A Converse Conversation

It started off as a galoshes company and evolved into a brand that for many years was an integral component of basketball in the US. We look at the lay ups and smack downs Converse has experienced since 1908.

No Place for MySpace

Once it was the king of social media platforms but these days MySpace is nearly forgotten. How did the company go from being on top of the world to a punchline?

Xerox: Hoping to Copy Past Success

This venerable company, whose trademarked name became the generic term for photocopiers, has been through a lot. We look at how some recent major changes have reshaped Xerox.

Old Spice: Not Your Grandfather's Marketing

The Old Spice brand was in danger of forever being associated with the idea of smelling like your grandpa. So how did an innovative ad campaign turn things around? I'm on a horse!

Reservations About AirBnB

The hospitality industry hasn't exactly been hospitable toward the upstart AirBnB, which aims to disrupt the hotel industry. This is the story of how the business went from concept to worldwide phenomenon. 

Lego: Not Another Brick in the Wall (Street)

Before there were motion pictures, video games and countless licensed minifigs populating shelves across the world, there was a little toy company and a little wooden duck. We explore how Lego built a business brick by brick.

How to Win: Consulting the Oracle

Oracle was founded by three people but most of us only know about Larry Ellison. How did this college dropout become a billionaire while taking aim at the largest software company in the world?