The clothing brand associated with preppy kids established itself early on in the 1980s but found itself floundering after focusing on more high-priced products. This is the story of how a brand nearly priced itself out of the market.
Did the Pabst Blue Ribbon beer really win a blue ribbon prize at the Chicago World's Fair? And how did this award-winning brew become associated with cheap beer? How did hipsters revive and then abandon PBR?
It started off as a galoshes company and evolved into a brand that for many years was an integral component of basketball in the US. We look at the lay ups and smack downs Converse has experienced since 1908.
The hospitality industry hasn't exactly been hospitable toward the upstart AirBnB, which aims to disrupt the hotel industry. This is the story of how the business went from concept to worldwide phenomenon.
Before there were motion pictures, video games and countless licensed minifigs populating shelves across the world, there was a little toy company and a little wooden duck. We explore how Lego built a business brick by brick.
In a controversial decision, the CEO of Apple forced Steve Jobs out of the company he founded. Then everything fell apart. How did Jobs make a triumphant return to the company that had pushed him away?